Victoria Secrets

MAIN ITEMS TO BE COVERED IN THE GROUP PROJECT 1. Overview of chosen company/product and its domestic grocery store strategy (in the country in which it is currently based). Victorias Secret is an American retailer of womens wear, lingerie and beauty products. 2 It is the largest segment of publicly-traded Limited Brands with sales of everyplace US$5 billion and an operating income of $1 billion in 2006. 2 Victorias Secret is known for its yearly fashion show, the Victorias Secret Fashion Show, and for its catalogs, both of which feature top fashion models. . In-depth Environmental compend of winder foreign country-market(s) being considered for expansion. This would include Cultural, Political, Economic, Legal and Technological aspects of the environment (all aspects of the macro and micro environment that argon relevant to the particular company/product and country-market being looked at need to be covered). Environmental Analysis must be supported by country-specific researc h, and sources must be cited supporting key perspectives on the country. get wind similarities and differences between the particular foreign market and the infrastructure market must also be determine and discussed 3. Competitive Analysis 4. SWOT analysis companys own strengths and weaknesses in the context of the environmental analysis and market audit. 5. Evaluation of companies Objectives (both short and long-term) for the specific products and country-markets being considered (in the light of the environmental analysis) and recommendations. 6.Assessment of the country-market opportunity being considered, and possible market-entry strategies appropriate to the market, including recommendations on most suitable market-entry strategies in the context of the preceding analysis (Note In situations where the company has already decided on a country-market to enter into, you would evaluate and critique the company decision, and give your view on whether you agree with the partic ular country-market choice or not). 7. Marketing Mix Recommendations for the chosen country-market and rule for the recommendations.Particular reference should also be made to Standardisation and Adaptation (ie. The marketing mix elements that will be 2 carried over from the home market to the foreign market and therefore standardised, and the marketing mix elements that will be customized to suit the needs of the foreign market should be analysed and highlighted) . The marketing mix recommendations should include a. fool markets and consumer profile b. world(prenominal) Product/Services strategy c. International Marketing Communications strategy d. International Distribution & Channel Management strategy e. International Pricing strategy f.Any other relevant marketing mix elements that you recommend be used a part of the strategy to enter the foreign market Please note that your recommendations will need to logically flow from your Environmental analysis (including the compariso n of the home market and the foreign market), SWOT analysis, evaluation of company objectives, and choice of market and entry-strategies. They also need to nominate a rationale for how implementing your recommendations will lead to the company achieving the objectives you have defined. Marks Allocation for particulars above Item 1 10% Item 2 20% Item 3 6% Item 4 10% Item 5 4% Item 6 10% Item 7 40%