An Exploratory Study on Consumer Decision-Making Behavior in Pakistan Essay

For example, the classical schools of marketing thought relied on the social sciences such as economics, sociology and anthropology and focussed on aggregate market behavior. This gave way to the managerial schools of marketing thought in which the focus of attention and understanding shifted to the individual customers while social sciences disciplines act to dominate marketing thinking. Customer behavior is actually a study of consumer buying behavior. Consumer buying behavior tells about why, how, when and where a consumer wants to purchase a product.It tells about the buyer decision making process. (Janssens, 2006) It enlightens the uniqueness of a single consumer, how he makes decision to satisfy his wants. What references he may use in this process, such as family, friends, reference groups, and society in general. (Archana, 2009) Patrick De Pelsmacker conseders that consumers have to impose products in respect to Psychological behavior and needs which further alienated in Pe rception, Learning, Attitude, Personality, and Lifestyle. (Patrick & J. 2007) Behavior of consumers in different part of Sahiwal city go forth be analyzed by using questionnaire method. This research testament also give insight into favorable influences regarding Family, Social class, Reference groups and Culture of consumers. (Brinkmann, 2004) This behavioral study will also enlighten on needs and wants in consumer buying behavior. The results will also show the consumers purpose of loyalty, trust and satisfaction in retail brands that have a direct impact on their purchase decisions. (Constantine, E, Rigopoulou)Consumer behavior is an integral part of our daily lives. The mental and social processes involved in buying and consuming goods and services form the subject matter of this text. The objective positivist approach to studying cause and ready in consumer behavior (as in any other kind of behavior), will be combined with the interpretive emphasis on trying to understan d the emotional, non-rational aspects of the process. The purlieu which the consumer operates in, including the nature of the market place for goods and services, also needs to be considered.Behavior of consumers in different part of Sahiwal city will be analyzed. This research will also give insight into Social influences regarding Family, Social class. This behavioral study will also enlighten on needs and wants in consumer buying behavior. The results will also show the consumers extent of loyalty, trust and satisfaction in retail brands that have a direct impact on their purchase decisions. Data should be collected from the target market and then will be analyzed through SPSS software.